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Project type
Brand activation
Client
TomTom
Location
San Francisco, USA
Team
Tellart interaction design
PSAV AV partners
Alice& role
Creative production

Project title
TomTom
Data
Demo
One challenge: we had under 2 weeks from concept through production. TomTom could not provide us content within this accelerated timeline. Our solution: my team and I carefully unpacked the core idea for each data layer to determine the best way to communicate how it worked.
The animation has since been redeployed in several locations, including Paris Motor Show, Barcelona International Motor Show, and Consumer Electronics Show (CES) in Las Vegas.
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